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Portfolio
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The Crucible Book Jacket

Graphic Design • Branding • Collateral

The assignment required choosing a book and designing its jacket based on a specific decade. I selected The Crucible and represented it through a 1930s design lens. Using a red, white, and black palette, I aimed to reflect the intense, accusatory atmosphere of the Salem witch trials. The jacket included custom content such as a book summary, author biography, and fictional reviews.

What to expect:

  • Period-inspired design
  • Striking color scheme to reflect the mood of the story
  • Handcrafted textual elements
  • Thoughtful interpretation of literary themes
    • Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    What to Expect
    No items found.
    No items found.
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    No items found.
    RESEARCH

    Persona 1

    Suzan Elliott
    Age:
    75
    Education:
    Associates
    Marital Status:
    Married with Adult kids
    Occupation:
    Retired
    Location:
    Orlando
    Tech Literate:
    3/10
    Archetype:
    Moderate Alzheimer's
    Gender:
    Female
    Biography
    Suzan is a mother of 3 who used to work for a real estate agency. The work was fast paced and fun, and the risk was high but that's what she enjoyed the most. Since being diagnosed with Alzheimer’s she has had to slow down and think things through more than she is used too, causing some frustrations. She has outbursts of frustration, but can usually calm herself down with some deep breaths.
    Motivations
    • wants to be self-regulated
    • engaging her brain
    • doesn’t want to be a burden to her family
    Frustrations
    • cheaters
    • knockoffs or illegal replicas
    • whiners
    "
    Alzheimer's is a journey, not a destination. We walk it together, one step at a time.
    Introvert
    Reader
    Card Shark
    Swimmer
    Brands
    RESEARCH

    Persona 1

    Reagan Solace
    Age:
    23
    Education:
    Associates
    Marital Status:
    Single
    Occupation:
    Student
    Location:
    Orlando
    Tech Literate:
    7/10
    Archetype:
    Artist
    Gender:
    Female
    Biography
    Reagan loves to embrace her wild side and is constantly seeking for new and real expression of life. Recently broken up, she needs to find a new hub for creativity. She loves poetry and scones.
    Motivations
    • passion for the arts
    • new growth and ideas
    • independence
    Frustrations
    • the mundane and repetitive
    • coffee shops that don’t cater to real people
    • Instagrammers
    "
    The best coffees are the ones that taste like a conversation.
    Extrovert
    ISFP Personality
    Artist
    Poet
    Brands
    RESEARCH

    Persona 1

    Savanna Segal
    Age:
    34
    Education:
    Associates
    Marital Status:
    Dating
    Occupation:
    Entrepreneur
    Location:
    Orlando
    Tech Literate:
    9/10
    Archetype:
    Entrepreneur
    Gender:
    Female
    Biography
    Savanna has been working from home for years and growing plants was first a hobby that has now turned into a passion. Recently she has been wanting to harvest her vegetables but doesn’t have any new or fresh recipes.
    Motivations
    • passion for growing
    • wanting to be self-sufficient
    • new and fresh recipe ideas
    Frustrations
    • all the recipes are similar
    • unhealthy recipes
    • recipes that don’t actually use vegetables
    "
    Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad.
    Introvert
    Outdoorsy
    Animal Lover
    INJP Personality
    Brands
    RESEARCH

    Persona 1

    Ariana Fernsby
    Age:
    34
    Education:
    Associates
    Marital Status:
    Married with kids
    Occupation:
    Entrepreneur
    Location:
    Orlando
    Tech Literate:
    8/10
    Archetype:
    Dedicated Mother
    Gender:
    Female
    Biography
    Ariana just recently lost her job of 9 years and all the health benefits causing her and her family to be dropped by their health provider. Recently, Jimmy, her son, developed a cough and a fever. After an expensive doctor’s visit, Ariana finds out her son had a common cold that quickly turned into walking pneumonia, but without health insurance Ariana cannot afford to get Jimmy treated.
    Motivations
    • being productive
    • her family’s safety and well-being
    Frustrations
    • slow responses
    • lack of sympathy and communication
    "
    Kindness is the language which the deaf can hear and the blind can see.
    Clear Communicator
    English Major
    ESFP Personality
    Brands
    RESEARCH

    Persona 1

    Andrew Wilson
    Age:
    45
    Education:
    Associates
    Marital Status:
    Married with kids
    Occupation:
    Brand Executive
    Location:
    Boston, MA
    Tech Literate:
    8/10
    Archetype:
    Adventurer
    Gender:
    Male
    Biography
    Andrew is an adventurous thrill seeking individual who wants to get away from it all by discovering the outdoors. He and his family of four love to travel and are passionate advocates of nature. He's constantly seeking out new information to stay well informed and keep his family active.
    Motivations
    • to treat his family with the best hidden gems of Florida
    • experience something different than the typical Orlando theme parks
    • enjoy the beauty of nature and save the planet
    Frustrations
    • slow responses
    • lack of sympathy and communication
    • lack of sympathy and communication
    "
    A marsh is a whole world within a world, a different world, with a life of its own
    Hands-on
    Bold
    INFP Personality
    Brands

    Persona 2

    Zach Johnson
    Age:
    48
    Education:
    Associates
    Marital Status:
    Married with Adult kids
    Occupation:
    Financial Assistant
    Location:
    Deland
    Tech Literate:
    6/10
    Archetype:
    Caregiver
    Gender:
    Male
    Biography
    Zach Johnson just became a full-time caretaker for his mom who has mild Alzheimer’s. There was no one else to support her full time and felt that the best support would be from himself than personal care. However, since he is new to being a full-time caretaker, he feels disconnected to others and cannot fi nd the support he needs to bring balance to his life. Therefore, he has become burnt out.
    Motivations
    • find support for his mom
    • more organized
    • connected to help
    Frustrations
    • Overwhelmed
    • difficult to find support
    • cannot find effective tools for Alzheimer disease
    "
    Time is precious, especially for those with Alzheimer's. Let's make the most of every moment.
    Extrovert
    Sudoku Puzzler
    Mathematician
    Brands

    Persona 2

    James Wolfe
    Age:
    30
    Education:
    Some College
    Marital Status:
    Dating
    Occupation:
    Content Creator
    Location:
    Orlando
    Tech Literate:
    10/10
    Archetype:
    Vlogger
    Gender:
    Male
    Biography
    James is a motivated individual who loves to find new adventures and share them with this social media network. He loves being the first to know about something so he can let his following and other influencers know right away.
    Motivations
    • the vlog and keep people informed
    • educate others about climate change
    • share his adventures and golden gems
    Frustrations
    • hindered by social norms
    • people who lack knowledge of global warming
    • non-personailzed experiences
    "
    The marsh did not confine them but defined them and, like any sacred ground, kept their secrets deep.
    Extrovert
    Intuitive
    Energetic
    Brands

    Target Audience

    Age:
    45 - 85
    Education:
    N/A
    Marital Status:
    60% Married
    30% Divorced
    10% Single
    Income:
    < $50,000
    Location:
    USA
    Tech Literate:
    6/10
    Gender:
    60% Female
    40% Male
    Needs:
    Low Cost Help

    Target Audience

    Age:
    18 - 35
    Education:
    High School & A.A.
    Marital Status:
    Single
    Income:
    < $35,000
    Location:
    Orlando
    Tech Literate:
    6/10
    Gender:
    60% Female
    40% Male
    Needs:
    A space for creativity and good coffee

    Target Audience

    Age:
    25 - 40
    Education:
    Associates & Higher
    Marital Status:
    40% single
    30% dating
    30% married
    Income:
    $40,000 - $80,000
    Location:
    Lake County
    Tech Literate:
    6/10
    Gender:
    60% Female
    40% Male
    Needs:
    Easy, quick, and simple recipes that utilize the home grown garden harvests.

    Target Audience

    Age:
    Any
    Education:
    Any
    Marital Status:
    Families
    Income:
    < $60,000
    Location:
    Central Florida
    Tech Literate:
    6/10
    Gender:
    N/A
    Needs:
    Free Medical Care

    Target Audience

    Age:
    8 – 65
    Education:
    Any
    Marital Status:
    Families
    Income:
    $30K–$80K
    Location:
    Central Florida
    Tech Literate:
    3/10
    Gender:
    Any
    Needs:
    Safe Outdoor Experience

    Interviews & Survey Results

    The Inspiration

    “Everybody’s Alzheimer’s is different, so everybody has different experiences with it [...] you have to have like a lot of teamwork with it.”

    -Taylor Packey worked in assisted living home caring for 10 people at once with Alzheimer’s and Dementia

    About the Art Style

    Surrealism emerged in the 1920s as a response to the Dada movement, aiming to merge the unconscious and conscious mind by blending dreams with reality. Led by André Breton, this movement rejected logical representation in favor of psychological depth, emphasizing illogical object placement and dreamlike imagery. Originating in France, surrealism influenced later movements like Abstract Expressionism and Postmodernism, leaving a lasting impact on the art world.

    "Growing your own food is like printing your own money."

    -Rod Finley

    "No act of kindness, no matter how small, is ever wasted."

    -Aesop

    "My favorite thing about Air-boating is that no two tours are the same. Every time is an adventure"

    -Satisfied Customer

    “A lot of people need more understanding and patience with people who have dementia [...] a lot of people just don’t realize how hard it is to take care of someone who has dementia”

    -Angel Rodriguez, main caregiver for grandmother with Dementia

    “[episodes for patients] can happen at any given moment [or] they wake up with episodes, so caretakers have to do a lot of acting”

    -Michael Atkinson, Chef at retirement home with daily interaction with patients

    “Sometimes they would be your best friend, other times they would yell and scream”

    -Heather Cole, CNA in dementia unit & two family member with Dementia

    “They really like music … that’s something that I found when working with them. Since they really engaged with music [and] dancing, every week we would do that. Music is a good resource”

    -Melody Dove, worked in memory care unit with assisted living facility & grandmother with Alzheimer's

    “It’s very important to have someone that will come on a regular basis to relieve you so that you can make your plans”

    -Sandy Preston, sole caregiver for husband with Alzheimer

    “The government does not really provide assistance until it is shown that this person [...] is a threat or this person is a danger to himself or the environment, and what they classify as a danger to the environment varies greatly”

    -Christian Crawford, stepfather with Alzheimer's & grandfather with Dementia

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    The Branding

    clean • accessible • clear • simple • versatile • fun

    Primary Logo

    Secondary Logo

    Maximum Yellow
    Davys Gray
    Turquoise Green
    Baby Blue Eyes
    Burnt Sienna

    The Branding

    passionate • spunky • inspired • open • skillful • odd

    Primary Logo

    Secondary Logo

    Frosted
    Satin Sheen Gold
    Rich Black FOGRA 29
    Dark Moss Green
    Blue Sapphire

    The Branding

    fresh • simple • colorful • healthy • tasty • fun

    Primary Logo

    Apple Green
    Dark Olive Green
    Tan
    Bronze
    Beaver
    Dark Lava

    The Branding

    loving • practical • tangible • respectful • mindful • compassionate

    Primary Logo

    25th Anniverary Logo

    Claret
    Satin Sheen Gold
    Eerie Black

    The Branding

    Family-Friendly • Natural • Educational • Exciting • Informative • Creative

    Primary Logo

    Secondary Logo

    Leaf Green
    Swamp Green
    Black
    Back to Portfolio
    Previous Project
    Next Project

    Thank you

    If you have any questions please don't hesitate to contact me.
    I look forward to speaking with you.

    The Crucible Book Jacket

    Graphic Design • Branding • Collateral

    The assignment required choosing a book and designing its jacket based on a specific decade. I selected The Crucible and represented it through a 1930s design lens. Using a red, white, and black palette, I aimed to reflect the intense, accusatory atmosphere of the Salem witch trials. The jacket included custom content such as a book summary, author biography, and fictional reviews.

    What to expect:

  • Period-inspired design
  • Striking color scheme to reflect the mood of the story
  • Handcrafted textual elements
  • Thoughtful interpretation of literary themes
    • Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    Project Overview
    Designed a book jacket for The Crucible by Arthur Miller, incorporating visual elements inspired by the 1930s. This project combined historical context with bold design choices to reflect the play’s dramatic tone.
    My Role
    Sole Designer and Creator of this book jacket concept and creation.
    left arrow icon
    right arrow icon
    What to Expect
    No items found.
    No items found.
    No items found.
    No items found.
    RESEARCH

    Persona 1

    Suzan Elliott
    Age:
    75
    Education:
    Associates
    Marital Status:
    Married with Adult kids
    Occupation:
    Retired
    Location:
    Orlando
    Tech Literate:
    3/10
    Archetype:
    Moderate Alzheimer's
    Gender:
    Female
    Biography
    Suzan is a mother of 3 who used to work for a real estate agency. The work was fast paced and fun, and the risk was high but that's what she enjoyed the most. Since being diagnosed with Alzheimer’s she has had to slow down and think things through more than she is used too, causing some frustrations. She has outbursts of frustration, but can usually calm herself down with some deep breaths.
    Motivations
    • wants to be self-regulated
    • engaging her brain
    • doesn’t want to be a burden to her family
    Frustrations
    • cheaters
    • knockoffs or illegal replicas
    • whiners
    "
    Alzheimer's is a journey, not a destination. We walk it together, one step at a time.
    Introvert
    Reader
    Card Shark
    Swimmer
    Brands

    The Inspiration

    “...an everlasting funeral marches round your heart.”

    ― Arthur Miller, The Crucible

    left arrow icon
    right arrow icon

    The Branding

    clean • accessible • clear • simple • versatile • fun

    Primary Logo

    Secondary Logo

    Maximum Yellow
    Davys Gray
    Turquoise Green
    Baby Blue Eyes
    Burnt Sienna
    Back to Portfolio
    Previous Project
    Next Project

    Thank you

    If you have any questions please don't hesitate to contact me.
    I look forward to speaking with you.

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