OddHouse

Graphic Design • Branding • Print

Project Overview

OddHouse is a brand that seeks to merge the coffeehouse experience with the delight of an art gallery experience. A surrealist style was chosen to complement the atmosphere of creativity that the coffee hours invites others to experience and contribute to.

Café house inspired by surrealism art & community

Tone of Voice

spunky
open
inspired
creative
odd
mysterious

What to Expect

Coffee
Lively Company
Poetry Nights: every Thursday evening
Live Bands: every Friday and Saturday evenings
Art Pieces & Installations: Paintings, Drawings, Sculptures, Life Expressions, Design, etc.

The Problem

Finding an affordable space for unrecognized creative souls to express themselves through their art & meet other creatives.

The Solution

OddHouse, which offers something for everyone, with it’s cost affordable spaces for discovering & meeting creatives within a community.

Ricky Raymond

Graphic Design • Branding • Logo

Ricky Raymond is a brand that seeks to merge the coffeehouse experience with the delight of an art gallery experience. A surrealist style was chosen to complement the atmosphere of creativity that the coffee hours invites others to experience and contribute to.

Project Overview

OddHouse’s primary focus is on providing good quality coffee while customers enjoy artwork, music, and poetry all throughout the building. All are welcome and Oddhouse always has room for more dreamers, weirdos, and creative souls.

OddHouse Mission

To create a space that specifically helps the gifted yet undiscovered artists, musicians, and all other manner of creative souls become known within their own community.

Tone of Voice

spunky
open
inspired
creative
odd
mysterious

What to Expect

Coffee
Lively Company
Poetry Nights: every Thursday evening
Live Bands: every Friday and Saturday evenings
Art Pieces & Installations: Paintings, Drawings, Sculptures, Life Expressions, Design, etc.

Research

Persona 1

Name:

Suzan Elliott

Age:

Gender:

Female

Marital Status:

Married with adult kids

Archetype:

Moderate Alzheimer's

Location:

Orlando

Personality Type:

ESTJ

Tech Savviness:

3/10 Tech Savvy

Biography:

Suzan is a mother of 3 who used to work for a real estate agency. The work was fast paced and fun, and the risk was high but that's what she enjoyed the most. Since being diagnosed with Alzheimer’s she has had to slow down and think things through more than she is used too, causing some frustrations. She has outbursts of frustration, but can usually calm herself down with some deep breaths.

Motivations:

wants to be self-regulated, engaging her brain, doesn’t want to be a burden to her family

Frustrations:

cheaters, knockoffs or illegal replicas, whiners

Persona 2

Name:

Zach Johnson

Age:

Gender:

Male

Marital Status:

Married with adult kids

Archetype:

Caregiver

Location:

Deland, FL

Personality Type:

ISFP

Tech Savviness:

6/10 Tech Savvy

Biography:

Zach Johnson just became a full-time caretaker for his mom who has mild Alzheimer’s. There was no one else to support her full time and felt that the best support would be from himself than personal care. However, since he is new to being a full-time caretaker, he feels disconnected to others and cannot fi nd the support he needs to bring balance to his life. Therefore, he has become burnt out.

Motivations:

find support for his mom, more organized, connected to help

Frustrations:

Overwhelmed, difficult to fi nd support, cannot find effective tools for Alzheimer disease

Target Audience