OddHouse

Graphic Design Branding Print
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         Project Overview          
OddHouse is a brand that seeks to merge the coffeehouse experience with the delight of an art gallery experience. A surrealist style was chosen to complement the atmosphere of creativity that the coffee hours invites others to experience and contribute to.
Café house inspired by surrealism art & community
         Tone of Voice          
  • spunky
  • open
  • inspired
  • creative
  • odd
  • mysterious
         What to Expect          
  • Coffee
  • Lively Company
  • Poetry Nights: every Thursday evening
  • Live Bands: every Friday and Saturday evenings
  • Art Pieces & Installations: Paintings, Drawings, Sculptures, Life Expressions, Design, etc.
         The Problem          
Finding an affordable space for unrecognized creative souls to express themselves through their art & meet other creatives.
         The Solution          
OddHouse, which offers something for everyone, with it’s cost affordable spaces for discovering & meeting creatives within a community.

Ricky Raymond

Graphic Design Branding Logo
Ricky Raymond is a brand that seeks to merge the coffeehouse experience with the delight of an art gallery experience. A surrealist style was chosen to complement the atmosphere of creativity that the coffee hours invites others to experience and contribute to.
Project Overview
OddHouse’s primary focus is on providing good quality coffee while customers enjoy artwork, music, and poetry all throughout the building. All are welcome and Oddhouse always has room for more dreamers, weirdos, and creative souls.
OddHouse Mission
To create a space that specifically helps the gifted yet undiscovered artists, musicians, and all other manner of creative souls become known within their own community.
Tone of Voice
  • spunky
  • open
  • inspired
  • creative
  • odd
  • mysterious
What to Expect
  • Coffee
  • Lively Company
  • Poetry Nights: every Thursday evening
  • Live Bands: every Friday and Saturday evenings
  • Art Pieces & Installations: Paintings, Drawings, Sculptures, Life Expressions, Design, etc.

Research

Persona 1                                 
Name:
Suzan Elliott
Age:
75
Gender:
Female
Marital Status:
Married with adult kids
Archetype:
Moderate Alzheimer's
Location:
Orlando
Personality Type:
ESTJ
Tech Savviness:
3/10 Tech Savvy
Biography:
Suzan is a mother of 3 who used to work for a real estate agency. The work was fast paced and fun, and the risk was high but that's what she enjoyed the most. Since being diagnosed with Alzheimer’s she has had to slow down and think things through more than she is used too, causing some frustrations. She has outbursts of frustration, but can usually calm herself down with some deep breaths.
Motivations:
wants to be self-regulated, engaging her brain, doesn’t want to be a burden to her family
Frustrations:
cheaters, knockoffs or illegal replicas, whiners
Persona 2                                 
Name:
Zach Johnson
Age:
48
Gender:
Male
Marital Status:
Married with adult kids
Archetype:
Caregiver
Location:
Deland, FL
Personality Type:
ISFP
Tech Savviness:
6/10 Tech Savvy
Biography:
Zach Johnson just became a full-time caretaker for his mom who has mild Alzheimer’s. There was no one else to support her full time and felt that the best support would be from himself than personal care. However, since he is new to being a full-time caretaker, he feels disconnected to others and cannot fi nd the support he needs to bring balance to his life. Therefore, he has become burnt out.
Motivations:
find support for his mom, more organized, connected to help
Frustrations:
Overwhelmed, difficult to fi nd support, cannot find effective tools for Alzheimer disease
Target Audience                      
Age:
45-85; Gen X & Boomers
Location:
America - anywhere with WIFI
gender of patients:
67% female
33% male
Income:
< $50,000
Education:
N/A
Maritial status:
60% Married
30% Divorced
10% Single
Needs:
Low Cost Help

Branding

clean • accessible • clear • simple • versatile • fun

Primary

Secondary

Colors

Maximum Yellow
#f1bf5e
Davys Gray
#5d5959
Turquoise Green
#9fd5b7
Baby Blue Eyes
#a5c9eb
Burnt Sienna
‍#ee754b

The Final Result

Click Each Image to Enlarge
Upward arrow that spins when hovered over that leads to top of page

Branding

passionate • spunky • inspired • open • skillful • odd

Primary

Colors

Frosted
HEX: #f1f1f3
Satin Sheen Gold
HEX: #be942e
Rich Black FOGRA 29
HEX: #141b25
Dark Moss Green
HEX: #415f2c
Blue Sapphire
HEX: #025373
Frosted
HEX: #f1f1f3
Satin Sheen Gold
HEX: #be942e
Rich Black FOGRA 29
HEX: #141b25
Dark Moss Green
HEX: #415f2c
Blue Sapphire
HEX: #025373
Offer creative & tasty coffee in a open and dynamic environment.
Create a unique brand that embodies surrealism while being lucrative in the business world.
Display art through a new and authentic experience.
Help undiscovered artists become known within their own community.
Ensure guests and creative alike are entertained & fulfilled.

The Process

The Final Result

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